Concept ad created for Trek Road Bikes. Strategy is to communicate to the TA that Every Trek road bike is designed to deliver best-in-class performance. These are the lightweight, road-smoothing, aerodynamic road bikes that will carry you over the steepest climbs and keep you smiling on the descents. Typeface was chosen to be subtle yet strong not to interfere with the visually dominant main image.
Logo top left to carry the eye in a revers S shape through the piece. Simple clean white background to give a modern feel, but most importantly to deliver a stronger message by only having the image elements be the primary focus with no background noise.
Adobe Photoshop and Illustrator